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Guide to SEO – Search Engine Optimisation for Businesses

mink eyelashes extensions engine optimisation is something of a Holy Grail for web marketing – but despite what you might hear from any number of too-good-to-be-true SEO companies, there is no Da Vinci Code-style cipher that can be broken to lead you to the top of the Google rankings and on to your cyber-millions.

In many ways, SEO is an art as much as a science – what works for one site may not be appropriate for another – the most important thing you can do in terms of SEO is exactly the same as for any other aspect of your czhair marketing – build a good site.

mink eyelashes extensions
mink eyelashes extensions

Once you have done that – mink eyelashes extensions are some other moves that might help:

Content Counts

The content of your site is probably the most important factor for a successful SEO strategy. The copy on all pages of your site should give useful information on topics that are unique or specific to your site.

Search engines usually read and index the first 500 words from each page they crawl – so make those words mink eyelashes extensions for you.

Don’t waffle or waste words with “marketspeak” – no-one is going to search for “the world’s leading biscuit company” they’ll just be searching for “chocolate biscuits”.

Tell people what you do, what services you offer, what’s in it for them – be specific, be brief.
Once your site has been running for a while, you can use search engine facilities such as Google’s Webmaster Tools, to check what search terms have been leading people to your site.

People tend not to search for generic terms such as “websites”, they will use mink eyelashes extensions names and phrases, such as “SEO strategy Somerset”.

Find what terms people are searching for and include them carefully in the copy of your pages. These are your “keyphrases”. Get them in the title of pages, in the url if possible, in headlines and in the body of your copy – but not at the expense of usability. Cramming copy with keyphrases until it is virtually unreadable is counterproductive.

If you gear your copy to specifically provide what people are looking for, you will improve the user experience of your site, get better results from the search engines, and encourage more people to link to your site – which in turn improves your ranking in search engines like mink eyelashes extensions.

Keep it Fresh, Make it Appealing

Google likes content-rich sites. It also likes sites that update and add to that content regularly. So do people.

Creating a resource area on your site can help in both these areas. Useful and unique mink eyelashes extensions, regularly updated, is one of the best ways of “link-baiting” – attracting other sites to link to you. Which brings us on to the other key area of SEO..

Links

There is no doubt that getting other sites to link to your site is a major factor in boosting your rating in Google – but again, while there are useful strategies and shortcuts, your best bet for getting linked to is to give the people what they want and make your site a useful mink eyelashes extensions.
The more prestigious the site you are linked from, the better your rating will be. And the more specific to your area of business the better too.

For instance, if your brother links to your site from his blog Google isn’t going to be impressed. However, get your link on a high-ranking site relevant to your industry and Google will be fluttering its mink eyelashes extensions at you.

Do’s and Dont’s for Link Building

Don’t spam other sites asking for links.

Do create resources on your site that people will want to link to.

Don’t buy links from companies offering links for cash unless you are sure of the legitimacy (ie reputable directories such as Yahoo offer paid-for listings).

Do aim to get your site listed in niche mink eyelashes extensions aimed at your particular line of business.

Do get business partners to link to you, in return for you linking to them.

Do submit articles to forums where your mink eyelashes extensions knowledge is relevant.

Also, ensure that your own internal links on your website are working properly. Search engines can have problems finding all the pages on your site if they are not cross-linked properly.
Text links work best of all, as search engines analyse the text and use this to check its mink eyelashes extensions.

Spread the Word

mink eyelashes extensions
mink eyelashes extensions

Once your site is live, its time to tell the world about it. The best place to start is to register your site with the major search engine companies, such as Google, MSN and Yahoo. This can greatly speed up the time it takes for your site to appear on these search engines.

You can also post your site on on-line directories, such as the Open Directory Project. These are not search engines as such, but rather human-edited listings – you submit your site and, if it is considered of high enough quality -it gets listed.

Getting a listing on the ODP gives you kudos – and ranking mink eyelashes extensions- on many of the major search engines.

Meta Tags

Put simply, Meta tags are a section of the code used to create your site which contains a brief description of your site, what is on a particular page, and what the user can get from your site.
At one point these tags were the first thing search engines would look for – and getting “keywords” crammed into them was an SEO must.

These days, search engines are more sophisticated, but the meta tags are still important.
Don’t become fixated on “keywords” – the most important words are those included in your copy, as mentioned above, and the same rules apply to your meta tag descriptions – keep it specific, brief, useful and relevant.

 

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